5 Biggest Mistakes When Using Video Marketing

#1 Making Your Videos Too Long.

People have limited media attention spans. Adopt a “shorter is better” attitude and make sure your video is short, sweet, and to the point. 

#2 Not Branding Your Videos

After a few seconds of watching your video, viewers should be familiar with your brand, logo, and contact information. Failing to include these things in your video doesn’t help promote your business. 

#3 Not Addressing Your Target Audience

Although your product or service might benefit everyone, your video should still focus on one target market. You should strive to make your message relatable to your audience on multiple levels. Do this by researching your target market and position your business as the answer to their needs. 

#4 Not Including A Call-To-Action

A call-to-action is a direction you want your viewer to go. If your audience is left thinking, “What now?” you haven’t done your job. Tell them exactly what you want them to do and remove the ambiguity. 

#5 Choosing the Wrong Video Partner

Lastly, choosing a video partner that lacks the resources and experience needed to deliver you a premier quality video effects not only your brand, but also your success. Customers are going to be critical of you based on the quality of your video. Therefore, you want your video to be a good representation of your business.

Amari Media Group can help you avoid all of these mistakes. Check out how we’ve helped our clients create effective videos for their marketing efforts, and follow us on Facebook, Twitter, LinkedIn, Instagram for more video tips and tricks.