You don’t necessarily need to hash out loads of money on equipment and film classes to create a polished, professional-looking marketing video. You just need to pay attention to a few details that, if done right, will make a world of a difference on your result.
Although there are many good rules of thumb when it comes to videography, in this blog we will give you a few tips that go a long way.
Plan Your Shoot
To ensure things run smoothly and exactly how you want them to, make sure to create a plan for your shoot. Visualize your desired shots, your desired locations, what time of the day you want to shoot and the equipment you will be using.
Have Good Lighting
Try to be intentional with your lighting. Think about the types of light you need and where you will place them to make your desired effects.
Keep the Background Simple
Focus on using a simple background to avoid taking attention away from the subject. Many use solid-colored backgrounds like a wall, a bedsheet, or a backdrop paper.
Evenly Expose Scenes
Make sure you set the same exposure settings, or shoot in controlled settings if you’re a beginner, to avoid ending up with clips that don’t look the same. This will also save you the headache of correcting your exposure in post production.
Apply Cinematic Techniques
To achieve a more professional video, make sure to incorporate a mix of camera movements to enhance the story telling and keep your audience interested. Exercise your creativity, but don’t go too crazy. You don’t want to overwhelm your viewers.
One more additional tip is to think like an editor when you’re filming. Make sure you get enough shots to have choices later on when you are creating your final product. This will also save you from having to refilm due to any mistakes.
Taking these steps into consideration when filming can drastically enhance the quality of your video. Luckily, we can take care of all of this for you. At Amari Media Group, we can help you market your business through professional video at a good price. Make sure to check out what we’ve done previously for our clients, and follow us on Facebook, LinkedIn, and Twitter.