What is video?
Video is arguably the most powerful way to connect with your audiences. It creates a valuable channel of communication that is able to capture viewers’ interest in the first few seconds, and adds a personal touch to the message that connects to the viewer on an emotional level.
Video marketing involves creating videos to promote your business and its products or services to your target audience. This marketing tactic is used by an overwhelming majority of businesses and is considered to be an important part of their marketing strategy (Wyzowl, 2022).
So, why should you use video?
Best Way to Share Your Message
Video helps your audience retain more of your message as opposed to having them read it in text. Human beings are visual creatures and naturally process visual data better.
According to research done by Hubspot, 94% of marketers agree that video helps increase user understanding of their product or service. An additional 94% of people report watching videos to learn more about a product, with 84% being swayed to make a purchase.
Video Had Higher Conversion Rates
The goal of marketing is to convert leads to paying customers. Businesses that use video marketing have higher click through rates and higher conversion rates than those that don’t. 87% of video marketers report that video gives them a positive return of investment, according to Hubspot research.
Video Enhances Your Other Marketing Strategies
Videos can easily be paired with other marketing strategies. If you’re already posting blog updates, you can put the same material in a video to share instead. Or, if you’ve built up an email list, you can involve video in your email marketing campaigns to make them more effective. The possibilities are endless.
The Pandemic Effect on Video
Lastly, the pandemic has made an impact on a lot of things. One of them being video. According to Hubspot, 91% of marketers feel that the pandemic has made video more important for brands. 68% of consumers say the pandemic has impacted the amount of video content they’ve watched online, with the overwhelming majority saying it has increased.
All in all, video is already proven to be the most effective medium when trying to communicate with your audience and has proven its return of investment capabilities. Its prominence is only going to increase, so it’s important to start now so you can keep up.
Amari Media Group can help you start building your video marketing strategy, and bring your visions to life. Check out what we’ve done for our clients for them to achieve their marketing goals, and be sure to follow us on Facebook, Twitter, and Linkedin for more video tips and tricks.