5 Different Videos You Should Add to Your Marketing Strategy

Video is proven to be the most powerful way to connect with your audiences. It Is much more desirable than text-based articles and is the most popular way audiences like to learn about a new product or service. If you are looking to connect more emotionally to your target audience and boost engagement, then video is the way to go.

But where should you start? Look no further than these 5 different types of videos that would be valuable to your marketing strategy.

Explainer Videos

An explainer video explains your company’s product, service, or story. This type of video is good to use when you’re trying to put information out quickly and simply.

Whiteboard Videos

A whiteboard video is designed to look like the content is being hand-drawn on a school whiteboard or white background. This is a great way to communicate more complex information to your audience.

Animation Videos

An animation video communicates a message to your audience using short animation. It goes beyond explaining in words and uses visual and music to inspire an emotional reaction from your audience.

Testimonial Videos

A testimonial video showcases your clients and their positive experiences with your company, product, or brand. This type of video can add credibility and authenticity to your brand.

Brand Story Videos

A brand story video shows the narrative behind your company. This type of video adds authenticity to your brand by showing your audience who you are and what you’re about. 

There are many different ways video can effectively get a message out to your target audience. At Amari Media Group, we can help create the most impactful video for your marketing strategy. Check out how we’ve helped out clients and follow us on Facebook, Twitter, LinkedIn, and Instagram for more video tips and tricks.